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Case study: Mama Bamboo

Mama Bamboo's conversion rate rose from 2% to 5% after we rebuilt the store.

Mama Bamboo makes eco friendly bamboo nappies and wipes. We developed a new Shopify theme, integrated a Recharge portal and built custom features, then kept working on conversion, subscriptions and search.

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  • Shopify Select partner
  • Results with figures
  • Replies within 24 hours
2% to 5%conversion rate, 2024 to 2026
+85%site speed after the new theme
23%less subscription churn in three months
+45%subscription lifetime value in five months
Mama Bamboo Shopify store designed and built by Why Matters

The brand

Mama Bamboo sells eco friendly bamboo nappies and wipes, with subscriptions run through Recharge. The store has to make choosing the right product easy for new parents and keep subscribers happy month after month.

What we did

  • Developed a new Shopify theme, launched within four months.
  • Integrated a Recharge portal and built custom features, including an online quiz and a product selection tool.
  • Worked on email and subscriptions, which Mama Bamboo credits with cutting subscription churn by 23% within three months and lifting subscription lifetime value by 45% within five.
  • Structured the store's content for AI search: AI citations went from almost none to around 30 in two months, between February and April 2026.

The results

The CEO's review on Clutch reports a 40% rise in conversion rate and an 85% gain in site speed after the new theme went live. Between 2024 and 2026 the store's conversion rate rose from 2% to 5%.

Conversion is the multiplier for everything else: every improvement lowers the cost per sale on Google, Meta and TikTok and makes email and search traffic earn more.

What the client says

Thanks to Why Matters' efforts, we increased our conversion rate by 40% and site speed by 85%. The team launched the new site theme within four months and was honest and transparent throughout the engagement.
CEO, Mama Bamboo, review on Clutch
Shopify design

Shopify design that sells.

Store designs built around how your customers shop, tested mobile first, with a 3 month guarantee on development projects.

Get your free website review → Call 01273 569264

Or email info@whymatters.co.uk. We reply within 24 hours.

Book a 30 minute call

Pick a time that suits you and the call is booked. No forms to chase, no obligation.

  • 1Pick a time. Calls are 30 minutes, Monday to Friday, over video.
  • 2Tell us about your store. We ask for your name, email, phone number and what you would like to talk about.
  • 3Talk it through. You get our view and next steps, with no obligation and no sales pitch.
Trusted by HOLOS, Dotty Dungarees, Halo Coffee, Gunna, Mama Bamboo and Awake Organics
Shopify Select partnerKlaviyo partnerRecharge partnerMeta Business partnerGoogle partner

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