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Case study: Dotty Dungarees

Dotty Dungarees now makes 38% of its sales through affiliates, up from zero in two years.

Dotty Dungarees came to us when it spotted significant SEO issues with its websites. We found and fixed the problem, then built the SEO and affiliate work that brings in a reliable flow of new first time customers.

Book a 30 minute call →See our portfolio
  • Shopify Select partner
  • Results with figures
  • Replies within 24 hours
38%of sales now from affiliates
0%from affiliates two years earlier
2 weeksto restore organic traffic
3websites: UK, US and wholesale
Dotty Dungarees Shopify store maintained by Why Matters

The problem

Dotty Dungarees spotted significant SEO issues with its websites and needed them found and fixed before they cost more sales.

What we did

  • Found and solved the SEO issue quickly, restoring the site's organic traffic within a couple of weeks.
  • Took on the maintenance of the UK, US and wholesale websites.
  • Built SEO and an Awin affiliate programme together, to bring in a reliable flow of new first time customers.

The results

Affiliates now bring in 38% of Dotty Dungarees' sales, up from zero two years earlier, alongside the organic search traffic the SEO fix restored.

In their words

What the client says

The team has managed to restore the site's organic traffic within a couple of weeks, thanks to Why Matters.
Dotty Dungarees, our portfolio
Affiliate marketing

Grow sales through affiliate partners.

As an Awin partner we set up, recruit and manage affiliate programmes for Shopify brands. One programme we launched reached 210 active publishers within three days.

Get your free affiliate programme review → Call 01273 569264

Or email info@whymatters.co.uk. We reply within 24 hours.

Book a 30 minute call

Pick a time that suits you and the call is booked. No forms to chase, no obligation.

  • 1Pick a time. Calls are 30 minutes, Monday to Friday, over video.
  • 2Tell us about your store. We ask for your name, email, phone number and what you would like to talk about.
  • 3Talk it through. You get our view and next steps, with no obligation and no sales pitch.
Trusted by HOLOS, Dotty Dungarees, Halo Coffee, Gunna, Mama Bamboo and Awake Organics
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