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Case study: Halo Coffee

Halo Coffee's conversion rate rose from 0.5% to 3% after its relaunch.

We helped Halo Coffee with its rebrand and relaunch, then ran the creator videos, video and PR that grew its paid and organic sales.

Book a 30 minute call →See our portfolio
  • Shopify Select partner
  • Results with figures
  • Replies within 24 hours
0.5% to 3%conversion rate after the relaunch
27%lower cost per sale on Meta
+23%organic traffic from video and PR
+29%organic sales from the same campaign
Halo Coffee Shopify store after its relaunch

The relaunch

When we helped Halo Coffee with its rebrand and relaunch, Halo invested in specialist product photography and worked with the creative agency Uncommon, and its conversion rate rose from 0.5% to 3% after the relaunched site went live.

What we did

  • Designed and developed the relaunched Shopify store.
  • Ran creator videos on Meta, which cut Halo's cost per sale by 27% between 2018 and 2021.
  • Created and distributed video on several video sharing platforms as part of a video and PR campaign that lifted organic traffic by 23% and organic sales by 29%.
  • Kept the marketing and SEO running alongside the store.

What the client says

The Why Matters team was able to successfully reduce our CoA on new customers… We appreciated how the team cared about the environmental side of the company's operations.
Digital Marketing, Halo Coffee, review on Clutch
Social media marketing

Content that sells, not just likes.

Organic and paid social, creators and video production for Shopify brands, measured on sales, from a Meta and TikTok partner.

Get your free social media review → Call 01273 569264

Or email info@whymatters.co.uk. We reply within 24 hours.

Book a 30 minute call

Pick a time that suits you and the call is booked. No forms to chase, no obligation.

  • 1Pick a time. Calls are 30 minutes, Monday to Friday, over video.
  • 2Tell us about your store. We ask for your name, email, phone number and what you would like to talk about.
  • 3Talk it through. You get our view and next steps, with no obligation and no sales pitch.
Trusted by HOLOS, Dotty Dungarees, Halo Coffee, Gunna, Mama Bamboo and Awake Organics
Shopify Select partnerKlaviyo partnerRecharge partnerMeta Business partnerGoogle partner

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