BUILD AND MARKET YOUR SHOPIFY STORE
We help e-commerce brands maximise growth opportunities
Ayo Isinkaye
Founder and Head of Marketing, Why Matters
Ayo Isinkaye is the founder of Why Matters and its Head of Marketing. He has over 20 years of experience in ecommerce, digital marketing and commercial growth, and has helped hundreds of Shopify brands build, launch and scale their online stores.
Why Matters is a Shopify agency based in Brighton. It has been a Shopify Partner since 2018 and is now a Shopify Select partner, with Verified Skills across development and marketing. It is also a Klaviyo, Recharge, Awin, Meta and TikTok partner, and its clients include HOLOS, Dotty Dungarees, Halo Coffee, Gunna and Mama Bamboo.
Alongside running the agency, Ayo works on Klaviyo email marketing for Shopify brands, including audits, flow optimisation, deliverability, segmentation and campaign planning. On the Why Matters blog he writes about Shopify, SEO, PPC, email marketing and subscriptions.